Share of search · who people look for by name

Are we the brand they search for?

Share of brand searches, month by month

Every brand name searched in this market, stacked to 100%. The share is the height of the band, so it always follows the filters above: take Royal Canin out and the rest rescales.

Edgard & Cooper — share

Rolling 3-month average unless you switch to per month above.

Edgard & Cooper — search volume

How many people search the brand by name. Separate chart on purpose — share can rise while volume falls.

All markets side by side

Latest month against the same month a year earlier, with the filters above applied. Position counts every brand in the set, so a market with more brands is a harder field.

MarketNow Year agoChangePosition Brands

Every brand in this market, latest month

Ranked by brand searches. A brand counts once even when people spell it several ways.

#Brand OwnerSegmentSearchesShare